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<< Recent Research
MPS Brand Tracking Study
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Study Objectives
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- Understand the awareness, consideration, and
purchase levels for MPS brands.
- Determine the level of satisfaction
and loyalty associated with competitor's brands.
- Identify your brands competitive
position, and track how your brands position
changes
over time.
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How is your brand performing?
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Company X MPS Brand Scorecard
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Study Design
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The study utilizes a web based survey instrument. This is a
continuous tracking study designed to measure changes in the
market over time while providing adequate sample sizes
during each wave of the study for meaningful analysis
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200 completed responses are collected bi-annually for North
America (400 per year); 300 completed responses are
collected for Western Europe once a year (100 in France, 100
in Germany, 100 in the United Kindom).
Respondents must be:
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- MPS Decision Makers
- Located in the corresponding geography
- Company sizes of 250 or more employees
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How is your brand perceived in terms of specific
attributes?
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Deliverables
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Each quarter your team will receive a set of deliverables
which have been developed in order to assist you is
maximizing the benefit of this information including: |
- Briefings - Concise, insightful analysis of the
results, implications, and recommendations.
- Data Tables - Comprehensive data tables with results
for further investigation
- SPSS File (Optional) - Flexibility to conduct your
own analysis
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